Marketing; actually everyone is right

I did it, as an experiment and some time ago. But still. I asked about 25 entrepreneurs what they thought marketing was. I got 25 different answers. If I had asked the question to 100 entrepreneurs, I would have...

Executive Coaching is not peanut butter

Executive Coaching is not peanut butter Nowadays, coaching most resembles the peanut butter shelf in the supermarket. Cheap, expensive, classic, responsible, light and with crunchy chunks; it is widely available. Yet it is all the same. Made of...

Speakers: Never be the hero of your own story

I know a famous Hollywood comedy impresario who hammers home the following principle: Never be the hero of your own story. He himself can easily say that, by the way. This nice man comes across as an undisputed antihero. An antihero is – as we know...