Stumbling block 2: You assume one size fits all

Solution: Less ready-made, more customization The customer journey is probably not unfamiliar to you. A customer journey can be divided into a number of phases: 1) Recognition of a need 2) Orientation 3) Evaluation 4) Decision 5) Purchase 6) Use 7) Loyalty In practice,...

Stumbling Block 3: You're Not Blogging

Solution: Blog Content is king, indeed. But sharing the content is the emperor. Scoring on social media is not about posting a cheerful post every now and then. You have to work structurally. Every day, or every Tuesday. Always on Thursday and Monday. Always...

Cherish your prospective customer

In our previous blog post you read about the difficulty of gathering new, valuable leads. Leads are gold. They are people with an organization behind them and a bag of money. They are also men and women with valuable information, even if they do not buy anything from you....

Leads don't grow on trees

That's true, leads don't just come easy. I know a lot of entrepreneurs and marketers who have a hell of a job generating enough leads to feed their salespeople. I also know a few businesses that have mostly worthless leads in their...