Monday Afternoon Memo: Football

MondayAfternoonMemo: Football September 2015. The Dutch national team loses to Turkey and almost certainly misses the European Championship. National coach Danny Blind opted for young, talented prospects. The experienced veterans watched from the reserve bench, or even from their...

Networking; the showpiece of the new economy

Article in the magazine of the Chamber of Commerce โ€œNetworking; the showpiece of the new economyโ€ He regularly jumps up. His eyes shine and his enthusiasm is infectious. Hans Ruinemans (1955) speaks passionately about networking, about the new economy and...

Checklist Microblog Campaign on Twitter

Checklist Micro Blog Campaign on Twitter The approach and the underlying work of a specific campaign on Twitter are explained below. One of the social media channels is Twitter. Twittering is also called micro blogging. Corporate storytelling in...

From peddler to merchant

Think like a peddler and act like a merchant โ€œExperts in the financial sector have great added value. Their solid professional knowledge determines the financial reach of families. That may well cost a bit.โ€ Hans Ruinemans is a communications strategist and more than two...

Speaking of gossip

Thinking errors of you and me How free are we in our thinking, and how does this 'freedom' relate to modern organizations? Overestimating ourselves is a systematic thinking error, just like herd behavior. We owe these thinking errors to our prehistoric brain. We give...