Marketing; actually everyone is right

I did it, as an experiment and some time ago. But still. I asked about 25 entrepreneurs what they thought marketing was. I got 25 different answers. If I had asked the question to 100 entrepreneurs, I would have...

Speakers: Never be the hero of your own story

I know a famous Hollywood comedy impresario who hammers home the following principle: Never be the hero of your own story. He himself can easily say that, by the way. This nice man comes across as an undisputed antihero. An antihero is – as we know...

Stumbling block 2: You assume one size fits all

Solution: Less ready-made, more customization The customer journey is probably not unfamiliar to you. A customer journey can be divided into a number of phases: 1) Recognition of a need 2) Orientation 3) Evaluation 4) Decision 5) Purchase 6) Use 7) Loyalty In practice,...

Stumbling Block 3: You're Not Blogging

Solution: Blog Content is king, indeed. But sharing the content is the emperor. Scoring on social media is not about posting a cheerful post every now and then. You have to work structurally. Every day, or every Tuesday. Always on Thursday and Monday. Always...