You don't build a cathedral in one day

A generation currently lives for about 85 years. My own mother, now 91, brings the average up and it looks like she won't be leaving us anytime soon. I thought of that when I read that building a cathedral in previous centuries also took about a...

Dealing with your email. Part 2

The greater the demands that willpower makes on you, the more powerfully the chains of habit rattle. They are not exceptional; men and women who check their e-mail boxes 36 times an hour during their commercial time*. *Note that the hours with the greatest commercial...

Are TV Commercials Dying?

How is it possible that companies still invest tons of euros in TV commercials while the public simultaneously grumbles and complains about those same commercials? Simple; because TV advertising still pays off. Advertisers use 'old-fashioned' television to get a...

Fake People: Stay Away or Be Real

Those who do not follow the media are not informed. Those who do follow the media get biased information. Or even wrong information. Fake News. Fake News is not new, people. Many urban legends were of course already Fake News, to name but one...

A mission statement without bull shit

Bull shit? No way. From bullshit to bullseye. Our new mission statement. Here it comes. Business Tales gives companies a contemporary face and an attractive voice in the market. That's what we call corporate storytelling. We think strategically, develop...