Checklist Micro Blog Campaign on Twitter
The approach and underlying work of a specific campaign on Twitter are explained below.
One of the social media channels is Twitter. Twittering is also called micro blogging. Corporate storytelling in 140 characters.
A Twitter campaign is clear, manageable and effective. It can be started immediately. Adjustments can be made easily. Results in terms of followers are clearly visible and measurable. The microblogs or tweets can be linked to the company's landing page or fan page on Facebook and as a so-called Twitter fmountain automatically placed on the company's website, for example.
What Business Tales does:
- intake; tone of voice determination and brainstorming about the right Twitter name for the company
- registering or recalibrating the account
- setting up the account with photo, text biography, links, background
- sending relevant microblogs for six months, 6-8 posts per day or 2-4 tweets every other day or two days, depending on the briefing
- responding to questions, requests, reactions from other tweeters (sometimes after consultation)
- ensure accelerated account growth through the right marketing
- manually following the right prospects/customers/entrepreneurs/journalists
- a two-hour Twitter workshop to explain to you, colleagues, management, friends or interested parties what is going on, what is happening and what could happen
- analysis of competition and responding to it
What does Business Tales deliver?
- a strongly positioned, valued and popular Twitter account
- linking options from daily Twitter messages to Facebook and websites
- followers that consist of at least 80% the desired target group or people from related domains
- the beginning of a community of fans and supporters
- consistent followers who show loyalty to the Twitter account
Where does this lead?
- integration with other media channels
- higher SEO ranking at Google
- gift options in the form of an annual calendar or mini booklet containing the input of a selection of top tweets
- an expert position
- unexpected Public Relations when journalists tweets pick up
- expansion through Twitter advertisements and Facebook ads
- deepening knowledge and skills about social media
What is the ultimate goal?
- Better positioning
- Greater market awareness
- Customer Engagement
- Sense of pride among existing customers
- Brand support
- Extra involvement
- Converting prospects to customers
- Higher turnover
What are the stand alone costs?
- the all in, upfront, fixed fee varies from €833.00 to €1775.00 per month, excluding 21% VAT. The duration of a campaign is at least four months.
We have experience with over thirty microblog campaigns on the Twitter channel. We have a pre-selection of ghost tweeters. One of them was nominated as 'entrepreneur of the week' at Business News Radio. Business Tales uses the heavy enterprise version of Hootsuite.com for all its social media campaigns for clear customer reporting.
Time for action? 020 3705007