For many companies, new leads are the key to business progress.
Leads are gold. They are people with an organization behind them and a bag of money. They are also men and women with valuable information, even if they do not buy anything from you. They can tell you something about the reason for their interest. They know names and things in their industry, they know about the developments in their sector. They are familiar with the pain. Leads lead to new leads. Leads are low-budget science. Love your leads.