Connecting. How do you do that?

by | Oct 4, 2016 | Uncategorized

Connecting with 'the other' is not something we have to teach ourselves. A truly solitary human being does not exist. Nor does a truly solitary animal. From our conception, through our entire childhood and into young adulthood, we were 'in...

What makes us human?

by | Oct 3, 2016 | Uncategorized

The question of what makes a human being a human being and not an animal has been a headache for generations of researchers and philosophers. The answer to that question also changes over time. Only recently were people from Africa not considered human. Today, some ape species are...

How to Become a Social Media Ninja?

by | Oct 2, 2016 | Uncategorized

Hey there, social media manager, social media marketer, content manager or professional blogger. Or has your craft been given another qualification overnight? Whatever you call your profession; writing for the internet is an art form. Which you are of course very good at...

Storytelling via TEDx

by | Jan 13, 2016 | Uncategorized

As a licensee of TEDx I organized an event twice. Both times made a deep impression on me. Enjoy and watch the short video impression...

Monday Afternoon Memo: Football

by | Sep 7, 2015 | Uncategorized

MondayAfternoonMemo: Football September 2015. The Dutch national team loses to Turkey and almost certainly misses the European Championship. National coach Danny Blind opted for young, talented prospects. The experienced veterans watched from the reserve bench, or even from their...

Networking; the showpiece of the new economy

by | Aug 18, 2015 | Uncategorized

Article in the magazine of the Chamber of Commerce โ€œNetworking; the showpiece of the new economyโ€ He regularly jumps up. His eyes shine and his enthusiasm is infectious. Hans Ruinemans (1955) speaks passionately about networking, about the new economy and...

Checklist Microblog Campaign on Twitter

by | Aug 14, 2015 | Uncategorized

Checklist Micro Blog Campaign on Twitter The approach and the underlying work of a specific campaign on Twitter are explained below. One of the social media channels is Twitter. Twittering is also called micro blogging. Corporate storytelling in...

From peddler to merchant

by | Aug 9, 2015 | Uncategorized

Think like a peddler and act like a merchant โ€œExperts in the financial sector have great added value. Their solid professional knowledge determines the financial reach of families. That may well cost a bit.โ€ Hans Ruinemans is a communications strategist and more than two...

Speaking of gossip

by | Jul 24, 2015 | Uncategorized

Thinking errors of you and me How free are we in our thinking, and how does this 'freedom' relate to modern organizations? Overestimating ourselves is a systematic thinking error, just like herd behavior. We owe these thinking errors to our prehistoric brain. We give...