Are TV Commercials Dying?

How is it possible that companies still invest tons of euros in TV commercials while the public simultaneously grumbles and complains about those same commercials? Simple; because TV advertising still pays off. Advertisers use 'old-fashioned' television to get a...

Fake People: Stay Away or Be Real

Those who do not follow the media are not informed. Those who do follow the media get biased information. Or even wrong information. Fake News. Fake News is not new, people. Many urban legends were of course already Fake News, to name but one...

A mission statement without bull shit

Bull shit? No way. From bullshit to bullseye. Our new mission statement. Here it comes. Business Tales gives companies a contemporary face and an attractive voice in the market. That's what we call corporate storytelling. We think strategically, develop...

Marketing; actually everyone is right

I did it, as an experiment and some time ago. But still. I asked about 25 entrepreneurs what they thought marketing was. I got 25 different answers. If I had asked the question to 100 entrepreneurs, I would have...

Executive Coaching is not peanut butter

Executive Coaching is not peanut butter Nowadays, coaching most resembles the peanut butter shelf in the supermarket. Cheap, expensive, classic, responsible, light and with crunchy chunks; it is widely available. Yet it is all the same. Made of...

Speakers: Never be the hero of your own story

I know a famous Hollywood comedy impresario who hammers home the following principle: Never be the hero of your own story. He himself can easily say that, by the way. This nice man comes across as an undisputed antihero. An antihero is – as we know...