Stumbling block 2: You assume one size fits all

by | Dec 11, 2016 | Uncategorized

Solution: Less ready-made, more customization The customer journey is probably not unfamiliar to you. A customer journey can be divided into a number of phases: 1) Recognition of a need 2) Orientation 3) Evaluation 4) Decision 5) Purchase 6) Use 7) Loyalty In practice,...

Stumbling Block 3: You're Not Blogging

by | Dec 6, 2016 | Uncategorized

Solution: Blog Content is king, indeed. But sharing the content is the emperor. Scoring on social media is not about posting a cheerful post every now and then. You have to work structurally. Every day, or every Tuesday. Always on Thursday and Monday. Always...

Cherish your prospective customer

by | Dec 1, 2016 | Uncategorized

In our previous blog post you read about the difficulty of gathering new, valuable leads. Leads are gold. They are people with an organization behind them and a bag of money. They are also men and women with valuable information, even if they do not buy anything from you....

Leads don't grow on trees

by | Nov 30, 2016 | Uncategorized

That's true, leads don't just come easy. I know a lot of entrepreneurs and marketers who have a hell of a job generating enough leads to feed their salespeople. I also know a few businesses that have mostly worthless leads in their...

Love your leads

by | Nov 29, 2016 | Uncategorized

For many companies, new leads are the key to business progression. Leads are gold. They are people with an organization behind them and a bag of money. They are also men and women with valuable information, even if they do not buy anything from you. They can...

It starts with LinkedIn

by | Nov 22, 2016 | Uncategorized

Jans calls her tablet 'my little laptop'. In her easy chair, under the lamp, she reads the digital Margriet and the Volkskrant. Every day Jans plays the game Angry Birds and on Mondays she cracks a crossword puzzle. The newfangled terms she hears on...

Digital lame

by | Nov 21, 2016 | Uncategorized

“Social media? It’s all bullshit. What’s wrong with real contact.” I read this on the website of a national newspaper. A woman named Jans posted this message under an article about Social Media and language development. It makes me smile. Why? Because Jans...