Speakers: Never be the hero of your own story

I know a famous Hollywood comedy impresario who hammers home the following principle: Never be the hero of your own story. He himself can easily say that, by the way. This nice man comes across as an undisputed antihero. An antihero is – as we know...

Stumbling block 2: You assume one size fits all

Solution: Less ready-made, more customization The customer journey is probably not unfamiliar to you. A customer journey can be divided into a number of phases: 1) Recognition of a need 2) Orientation 3) Evaluation 4) Decision 5) Purchase 6) Use 7) Loyalty In practice,...

Stumbling Block 3: You're Not Blogging

Solution: Blog Content is king, indeed. But sharing the content is the emperor. Scoring on social media is not about posting a cheerful post every now and then. You have to work structurally. Every day, or every Tuesday. Always on Thursday and Monday. Always...

Cherish your prospective customer

In our previous blog post you read about the difficulty of gathering new, valuable leads. Leads are gold. They are people with an organization behind them and a bag of money. They are also men and women with valuable information, even if they do not buy anything from you....