Leads don't grow on trees

That's true, leads don't just come easy. I know a lot of entrepreneurs and marketers who have a hell of a job generating enough leads to feed their salespeople. I also know a few businesses that have mostly worthless leads in their...

Love your leads

For many companies, new leads are the key to business progression. Leads are gold. They are people with an organization behind them and a bag of money. They are also men and women with valuable information, even if they do not buy anything from you. They can...

It starts with LinkedIn

Jans calls her tablet 'my little laptop'. In her easy chair, under the lamp, she reads the digital Margriet and the Volkskrant. Every day Jans plays the game Angry Birds and on Mondays she cracks a crossword puzzle. The newfangled terms she hears on...

Digital lame

“Social media? It’s all bullshit. What’s wrong with real contact.” I read this on the website of a national newspaper. A woman named Jans posted this message under an article about Social Media and language development. It makes me smile. Why? Because Jans...