Solution: Less ready-made, more customization
The customer journey is probably not unfamiliar to you. A customer journey can be divided into a number of phases:
1) Recognition of a need
2) Orientation
3) Evaluation
4) Decide
5) Purchases
6) Uses
7) Loyalty
In practice this usually looks like this:
1) Hey, actually we should have…
2) Hmm…which supplier/service provider suits us?
3) Okay, we can choose from these providers.
4) We are definitely going to do business with this club.
5) Offer accepted, invoice paid; we are happily expecting.
6) Wow, this was a very good move.
7) That supplier/service provider is our friend.
Not every visitor to the website or buyer of your e-book is at the same place in the customer journey. And the customer journey is not always completed in such a clearly structured way. Especially phases 3 and 4 are not set in stone.
To maximize your chances, there is no other option than to determine the visitors to your website. Who is where in the customer journey, and what are their individual needs. Don't worry about the amount of work; that's not so bad. Customers are just people, and they are not that different from each other.
There are customers who already know you. They have heard of you and are curious. Perhaps you know them too, from a seminar or meeting or from a past. They have some time, otherwise they would not visit the website out of interest. You can surprise these people with a quiz or a contest or a gift. A smile is enough and easy to achieve.
Visitors further down the sales funnel are ready for a short email course or a demo. A white paper or e-book is also a possibility. For them, you go for the good feeling. Beyond the smile.
Want to know more about the sales funnel and your opportunities? Let https://businesstales.com/contact/ think along with you. We are good at it. We like it.
In addition to the traveling customer on his way in the marketing funnel, there is also the more or less casual visitor. In fact; the largest group of visitors consists of passers-by. For them, your product or service must be immediately clear. So make sure your texts are clear and catchy.
Manage to summarize your business in one paragraph.
Do business immediately. Grab the passer-by by the scruff of the neck. Make him lick his chops, make him greedy. So keep him or her on your site.
“With that data system, my customer base is finally perfect.”
“I actually need a really good coach.”
“Suddenly I know. I want another house.”
Or make sure you hit them mercilessly in their sore spot.
“Phew. I don’t have a retirement plan.”
“Oh. My marriage is really bad.”
“Ouch. My teeth are a bike rack full of old junk.”
Strike while the iron is hot, but visitors to your website will be gone before you know it.
It's a matter of seconds. So work the horseshoe as quickly as possible. Pull the passer-by into the sales funnel. Place a contact button prominently on your website.
Of course, you make sure that your casual passer-by does not have to fill out an unfriendly form first.
In summary:
• Create content that spans the entire sales funnel.
• Make sure you offer interesting facts, ideas, gifts and discounts that will appeal to everyone.
It depends on your business whether this should be a flashing, bright yellow “Call me now!” button, or a soft green, delicate “Please contact the undersigned.”
• There are enough tools and methods to determine the respective visitors of your site. Make use of them.
• Don't worry yourself, call in experts www.businesstales.com