Solution: Blog
Content is king, indeed. But sharing the content is the emperor. Scoring on social media is not about posting a cheerful post every now and then. You have to work structurally. Every day, or every Tuesday. Always on Thursday and Monday. Always at 9:00 in the morning. Whatever you choose, make sure you have an expectant pattern. But be careful; don't forget that quality wins over quantity.
Those who blog do not do so just for today. With a well-filled blog archive you can easily go on holiday for two weeks. Those who are in a good mood will see that the views for about 75% will consist of old blogs.
The art of blogging is a tricky creation. Marketers don’t like it. They usually ignore it. Very often they fill their blogs with open doors and nonsense data.
Whoever blogs well, manages to convert traffic into leads. So – in Dutch – to seduce visitors to close a deal.
Every blog you write is part of the Google carousel. Let's say every blog you write reaches 100 views and your conversion is 2%, then every blog brings you 2 new leads per month. 30 blogs per month = 60 leads.
Blog consistently so that by the end of your blogging year you reach 4,680 views and – hooray – 720 new leads.