It seems so relaxed to buy leads in the form of an expensive list of email addresses. At first, your salesman or woman is super happy with the wonderful pile of work. In the long run, the laughter will disappear for him, her and first of all you. The recipient of your direct email will not laugh either, no matter how nice and witty and sharp and stimulating and deliciously you composed your text. Because that's what you did, right? Right?
The odds of someone on the receiving end thinking, “Wow. Yeah. We need that. Call. Now. Where’s my phone” aren’t all that great, and you know it. Reputation comes in a stagecoach and leaves in a souped-up Tesla.
No matter how great the temptation, no matter how small the amounts, don’t buy leads. It’s as simple as it seems: decision makers’ contact details aren’t on a sales shelf with a 35% sticker. Leads have to yield something. Period.
How do you do that?
Leads need something, and you can provide it. In return, the lead is valuable to you because he or she can become a customer or bring you to a customer.
The royal road is to collect leads by giving away something useful. Information. Knowledge. An interesting video. An event. A discount.
Being creative is an art. Sometimes you need to involve others. Business Tales helps you with that.